My principles

I'm a designer with a decade of experience creating digital products, solving the actual user problems. I follow an iterative build-measure-learn process to make decisions based on data, not a hunch. I focus on building relationships with the users, the team, and the stakeholders.

I can lead the full design process from early ideation and concepting to market-ready UI, including facilitating research initiatives, and engaging stakeholders to achieve the desired business outcomes. I am a firm believer in building empathy, wild ideating, validating and killing my own darlings.

I nurture an ambitious, supportive, and collaborative culture across the organization.